Management Control Systems of Texas Instruments and Hewlett-Packard

Management Control Systems of Texas Instruments and Hewlett-Packard

Texas Instruments (TI) and Hewlett-Packard (HP) were two electronics firms that developed, manufactured, and sold electronic products. Although the two firms operated in similar industries, they chose very different management control systems and strategies. While TI’s competitive advantage was mainly based on high volume and low price, HP’s competitive advantage was to manufacture high-value and…

Subculture Marketing Can Influence Consumer Behavior

Subculture Marketing Can Influence Consumer Behavior

To understand subculture marketing, it is essential to understand the meaning of subculture. Generally speaking, subculture can be defined as a distinct cultural group that exists within a society or a dominant culture. Members of a subculture have different beliefs, perceptions, and values from other members of the same community. A few examples of subcultural…